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September 14, 2013
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FIAT - To The Future by luffie FIAT - To The Future by luffie
Submission for FIAT contest. By Edric Yoeliawan
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:iconangelitadelacruz:
AngelitaDelaCruz Featured By Owner Apr 1, 2014  Professional General Artist
:) (Smile) This is extremely cool!
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:iconkunyka:
KunYKA Featured By Owner Oct 30, 2013  Hobbyist General Artist
Amazing design :-)
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:iconryoyamaki:
RyoYamaki Featured By Owner Sep 25, 2013  Hobbyist Digital Artist
This is a good entry, but I think what they were trying to get at was "excitement", "fun", "colorful paradise" kinda theme so it makes the car seem like fun to own and such, so that's why there's a few lower artistic skill entries as semi-finalists. Amateur-ish drawings don't really matter when they'll have professionals re-working it, it's the concept and theme that's the main part. This would make a cool poster but doesn't seem like the type of thing that would go on a car.
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:iconluffie:
luffie Featured By Owner Sep 26, 2013  Professional Digital Artist
Perhaps you have a point, but actually I do make this design look "fun". Its just that many of those details are meant to be seen on real-size. So if  you get to see close up, you will actually see, lots of funny details like how "your mum" is calling, at the left window, it is written "attractive homo-sapien" detected, the possibility percentage of dating that person etc. On the right window, you have your stocks rising and checking your passengers for any dangerous goods, and on the back window, are the places and countries you want to travel back into time and dominate.

So in a sense, my idea was a design where people could actually gather around the car and be entertained with all those details and info, not just some amateurish pictures with unrelated decorations. There were some good designs, but not the semi-finalists.
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:iconryoyamaki:
RyoYamaki Featured By Owner Sep 26, 2013  Hobbyist Digital Artist
It still is just too detailed for a window wrap (clever though, I didn't even see the "your mum is calling" or other things). Because it's on a car, the sole reliance should be on the visuals, with very little to no text. A person driving by will only have a short time to look at the panels and will not be able to read any text, and a person walking by would need to stop and get closer to read the words and understand what the wrap is about (if you aren't right next to it it looks like a kind of spy map or something), which would be increasingly difficult at the Fiat 500 show in Art Basel, Miami where it will likely be very crowded and most people won't have the chance to get closer. A window wrap should be able to be understood from more than just close-distance; this entry doesn't have the same visual impact. That plus how this entry has a different overall theme compared to the semi-finalists, were probably the main reasons this wasn't designated a semi-finalist. The task was "give us a glimpse of what you would expect to see going on inside the FIAT 500 rockin' at Art Basel, Miami", which yes, was open to interpretation, but was intended to encourage entries that were influenced by the area (Miami, Florida), and give viewers of the car certain impressions about the car. That's why there was an example in the contest journal (to indicate what they were looking for in general). Any entries that are "amateur" in execution can still have good ideas if they have the right concept (I highly doubt they will just copy-paste-print the window wrap, they will likely have professional artists/designers pretty it up before making it). It seems this contest was more about the concept and it's impression than skill, though not to say that the semi-finalists were lacking.

I appreciate your cordial response, in my experience most artists when encountering differing opinions about their art get stuck in a rut and become very rude very quickly. I am not trying to bash your entry, merely offering a speculative opinion (I am majoring in graphic design and attended a technical institute during high school). I'm serious about the poster thing though. This would look way cool as a giant wall poster.
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:iconluffie:
luffie Featured By Owner Sep 27, 2013  Professional Digital Artist
no worries, i can accept opinions and critiques when they are valid. I do know that theme wise, i might be rather off, though it was actually part of my intention to include design that would probably stand out a lot from the rest, but perhaps I should gear it more towards the theme.

But the driving part I don't quite agree, logically speaking, anyone driving past would have a very difficult time looking and have too little time to strike an impression, unless they stuck in a traffic or something. So for it to strike an impression to people, most of the time it would be when the car is parked/stationary. The main impression from slightly afar for this design is like you say, spy car(which is considered off but I thought I wanted to see that in miami^^( plus spy car makes your car cool, not cartoony). But as long as people doesn't want to look closer to the car then most art would probably be forgotten no matter the theme. And if people do look closer (it's like a targeted sales thing..) then you would need enough interesting content to capture their attention long enough. So yes the exhibition will be crowded, but I am banking on people close to it standing there looking at the words and details and talk about the humorous content in it (maybe I should post the high res with all the details, that would be fun). But alas, all that has passed --____-- , gotta dream another dream and strive for other works :)
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:iconryoyamaki:
RyoYamaki Featured By Owner Sep 27, 2013  Hobbyist Digital Artist
You should, I'd love to see all the details and get a closer look! I was surprised Fiat had the actual creative space so small on the official entry, we normal deviantART users want to see the art closer too! :/ 

For the driving thing I was speaking mainly from experience. Unless at a standstill, the main people that would have a chance to look at it would be the passengers. When I still lived at home I'd see a couple while my friend/parents or whoever would be driving and I'd get a few second to look at it before it was too far away to distinguish details (poor drivers, they never get to sightsee haha). Good designs are able to "speak" nearly instantly in any situation (reiterated for like the millionth time in my visual arts graphic design lecture yesterday....-_-) so even a few seconds can leave an impression. People often have notoriously short attention spans, so sometimes it's almost key to be able to near-instantly communicate the idea (the "too long, didn't read" meme is an example). Unless there's something that can be instantly connected to then there won't be motivation for the viewer to continue looking (in the Fiat ppl's mind, I'm guessing the hook was the art that would draw you to the car itself).

The next deviantART contest is a Scribblenauts contest, are you planning on entering that?
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:iconluffie:
luffie Featured By Owner Sep 27, 2013  Professional Digital Artist
Sccriblenauts..... nah I pass, I am not so cute at adorable stuffs hehe
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:iconryoyamaki:
RyoYamaki Featured By Owner Sep 27, 2013  Hobbyist Digital Artist
Haha yeah they are pretty different.
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:iconcjm-collexionz:
CJM-Collexionz Featured By Owner Sep 25, 2013  Hobbyist Digital Artist

Oh, this really is really good. I believe it definitely should've been part of the semi-finalists. I can really see the professional details. But in a way, isn't it a good thing it wasn't selected? Because if your work was, you would've felt so overwhelmed and have had your hopes up high thinking that your work could be featured on a car; then left terribly crushed due to being disqualified. :( (Sad) 

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